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"Spectacular, total by the beach heaven." Elle magazine
"Mix of modern and traditional, that gets the little things right" Observer
"Everything you'd hope for from a weekend hotel; elegant without being over-formal... we had an excellent meal at the Alexandra." Times Travel
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Afternoon tea in the garden
Afternoon tea in the garden


If you have stayed at the Alex before no doubt you will notice a few changes. By way of keeping you updated on the improvements and changes we are making, we hope you will find the following of interest:

Having read through hundreds of ‘Guest feedback’ forms, ‘Guest Preference’ forms and by listening to what ‘YOU’ our guests have to say, we have begun the task of giving this much treasured old lady a little cosmetic surgery and TLC!
Our TREATMENT ROOM is now open. Tucked up on the top floor you can relax and be soothed with one of the many treatments on offer from Hot Stones, Aromatherapy, Indian head or face massage and more. This is a welcome addition as we help you to unwind at the Alexandra.

The COTTAGE FULLY SERVICED APARTMENTS are also now available. Set in the hotel courtyard – so no sea views sadly but they are great for families and give you that space and flexibility you need but with all the assets of the full hotel facilities. With fully equipped kitchens you can cook if you like or eat in the restaurant or simply order room service!

Apartment 1 (ground floor) has an open plan kitchen sitting room, double bedroom and children’s room with bunk beds. It also has a sofa bed in the sitting room so can accommodate a family of six if required.

Apartment 2 (first and second floors) has a kitchen, sitting room, King double, twin and bunk bed rooms so can sleep up to six guests.

New BEDROOM and BATHROOM design – All of our twenty four bedrooms are now fully refurbished and looking great. This has been a rather mammoth undertaking but the new ones are looking fantastic and the feedback from you all has been wonderful – thank you. To make the most of our new high pressure showers we have had to replace the whole hotel water system, which meant changing to mains pressure throughout the building. By doing so our guests also now have fresh mains drinking water in every room.

Thank you so much for your support and faithfulness to the Alex over the years and we hope that, like us, you are looking forward to the Alex’s ongoing re-birth.

The Haskins Family